MAGFAST

Preorder Now

Day 04

Day 05

Los Angeles

Day 06

Day 04

Day 06

Day 05

Los Angeles

Much fun in the City of Angels.

If you're following along you know Kate & Co have landed in LA and are busy checking out all it has to offer

Kate may be famous in our MAGFAST community (she even has a fan club!).

But today she's met her match in the form of a pickle. A famous pickle. A TikTok-famous pickle, which in today's world means it's a big deal!

Like Hollywoodland, Beverly Hills was an 20s-era LA residential neighborhood. Early celebrity residents like Charlie Chaplin and Douglas Fairbanks contributed to Beverly Hills' reputation as a haven for Hollywood stars.

It's only 5.7 square miles but Beverly Hills stands iconic as the enclave for the rich and famous.

Kate, evidently, would give anything to become besties with the the owner of this house – or at least be somewhere in her circle of friends.

Can you guess who is she?

Watch today's video roundup...

Founder's Daily Briefing

How to make an everyday product delightful.

A few years ago looking first in my own home, then at the broader smartphone cable market, I saw endless generic designs that felt flimsy and broke all the time.

I envisioned something more premium and substantial. My goal was to create an iconic cable housing innovative materials and technology. We wanted to make something pleasing to handle and beautiful to look at.

Customers describe a 'night and day difference'.

So when we came to design Lux I was determined we'd create something totally different.

The goal in fact was to make a USB cable so gorgeous that the first time you could give one as a gift – and the recipient would be delighted.

We spent hundreds of hours just on creating those smooth curvilinear contours – and boy do they make Lux feel completely different.

Then we engineered Lux cables with Teflon infused into the interior wires to reduce friction and improve 'flex' and 'flow'.

The result is remarkable: Lux are virtually tangle-free.

This combined with the silicone make for an incredibly soft, supple feel and allows Lux to withstand over 25,000 bends.

For optimal charging, Lux has PD (Power Delivery) tech and gold plated USB tips. For security we laser etch a unique ID onto each cable to prevent counterfeiting.

We sweated every detail to make Lux giftable – and stand behind the quality with a lifetime warranty and satisfaction guarantee.

Right now buy a 5-pack of Lux and get our neat premium Powerbrick.